Saar S.r.l. - Italian record company founded by Walter Gürtler in 1958. Owner of the label SAAR Records.
SAAR stands for Società Articoli Acustici Riprodotti.
Also credited as:
· SAAR Records SRL
· SAAR srl
Affiliated: SAAR S.p.A. and Saar Records & Tapes and the publishing company SAAR Edizioni Musicali.
Distributed sublabels also include:
Joker Hi-Fi Records, Jolly Hi-Fi Records, Caramba, Crystal, Saar Elegance, Saludos Amigos, and many more...
In the early 1960's, Saar opened an independent record production center in Pero, Milan, with offices, a recording studio, a computer center and for the pressing of vinyl and duplication of cassette tapes; which employed over 100 persons. A decade later, warehouses opened in Corsico.
In December 1960, Gürtler merges all of his brands into Saar S.r.l.
After 1992, the Pero factory was closed and dismantled. Administration, graphic design, recording and mastering moved to Viale di Porta Vercellina.
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