Cheiron was a Swedish label run by Dag Volle, Max Martin and Tom Talomaa, located in Stockholm, Sweden. It traces its roots back to the deejay collective SweMix, which was split up in 1991. The DJ service, , was sold to Giovanni Sconfienza and the rest of the company was soon after split up again. The production company, , remained independent, while the record label and publisher, known as SweMix Records and Publishing, was sold to BMG in early 1993 and reformed to become Cheiron Productions under the leadership of Volle and Talomaa. via Discogs →