Service

Swedish independent record label formed in December 2001 by Ola Borgström together with Dan Lissvik in Gothenburg.

In January 2013, the label announced that it had shut down with a somewhat cryptic statement: "Service lived forever". There is no "cause" for this. Except, possibly, the effect: desire already spreading along new lines, multiplying endlessly.

Service released records with, among others, Studio, The Embassy, ​​Franke, Erik de Vahl, Jens Lekman, The Tough Alliance and Ikons. The record label has often been called Sweden's most important and has, despite its underground character, been a trendsetter for new Swedish music during the 2000s.

Service was a free zone, pop lab, gang turf and permanent vacation. Never an object, always a territory (the uncertainty principle). That's the main lesson I've been trying to teach. In that sense I gave to you my life, my ambition, my hope. And some haine of course.
And, as promised, Service is deterritorialising. Both are carbon, remember, the diamond can turn into a pencil. It's traces will always be there. And I hope they will live on as ever new paths, merging with their users, the nomads. That the music become weapons in the hands of new partisans."

Although considered shut down, Service website listed a new product in October 2018, a Pop Against Itself T-shirt, announcing Pop Against Itself as a new label inaugurated with the new album of The Embassy, which eventually surfaced on International.