Sire Records American record label founded by Seymour Stein and Richard Gottehrer. The first release of the label was , late March or early April 1968. Around the same time Sire arranged a distribution contract with . In April 1968 Seymour Stein flew to Europe and Far East to arrange distribution deals and signing progressive British and European bands who didn't have American label deals. The most successful artists from this era include Renaissance (4), Climax Blues Band and Focus (2), whose instrumental "Hocus Pocus" gave Sire its first Top 10 hit. via Discogs →