Also appears as "Bell" only or "Bell Record". For unofficial releases, see Bell Records (3). In 1952 Arthur Shimkin bought the Bell label from Benny Bell and became President of the company. Head of A&R was Morty Palitz. The musical director was Sy Oliver. In its early stages, Bell recorded popular music and comedy. By 1959, Al Massler was President of Bell. Massler formed Mala Records in 1959 as a subsidiary label to Bell, Mala recorded popular, rock and roll and R&B music. Massler also formed another subsidiary, Amy Records, in 1960. via Discogs →