Multinational label. Label Code: LC 1633 / LC 01633 Vertigo was launched by in the UK on 7 November 1969 and quickly adopted by other labels in the global group outside North America. In 1971, the label was introduced in the US by the Phonogram subsidiary . The label was initially known for releasing many very popular progressive rock albums in the 1970s. Today the label is owned by the . The original "swirl" logo was based off a work by Marina Apollonio created in 1967. via Discogs →