So So Def Recordings is an R&B and hip-hop label started by Jermaine Dupri in 1992. Initially it was a joint venture with Columbia/SME Records but in 2002, relations turned sour and Dupri switched distribution to Arista. In 2004, distribution was switched the Zomba Label Group, a unit of Sony BMG. In 2005, Dupri took So So Def to Virgin/EMI Records, where it found new life. However, in 2007, Dupri changed bases again, this time with the Island Def Jam Music Group unit of Universal Music. via Discogs →