Multinational label. Label Code: LC 4764 / LC 04764 Name variants : - Stiff Records - Stiff Stiff Records was created in 1976 by Dave Robinson and Jake Riviera. Initially intending to specialize in "pub rock" by artists such as Ian Dury and Wreckless Eric, the label quickly got caught up in the punk, ska & new wave movements, and helped launch the careers of such artists as Elvis Costello, Madness, The Damned, Nick Lowe, The Pogues, Tenpole Tudor, and many others. via Discogs →