Also appears as "RCA Victor Records". The change of logo occurred in 1968. The RCA Victor brand was introduced in 1945 in advertising and 1946 on actual record labels, where it replaced the Victor and Bluebird (3) brands. Until then, on records, the RCA Victor division of the Radio Corporation of America only used the Victor brand, which was acquired in the Victor Talking Machine Co. takeover in 1929. During its lifespan, the RCA Victor brand has undergone many design adjustments. The latest one was created in 2010 for French releases, by Sony Music Classique & Jazz. via Discogs →